Bloom & Boom Limited (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, purchase our products, or interact with our services.

By using our website (www.bloomandboom.co.uk) or providing your information, you agree to the terms outlined in this policy.

1. Who We Are

Bloom & Boom Limited
Registered Address:
38 Peacock Close
Cottenham, Cambridge
CB24 8BA
United Kingdom

Brands under Bloom & Boom Limited:

  • Cuddles by Bloom & Boom (Baby Care Range)
  • AbsoviaX by Bloom & Boom (Adult Care Range)
  • Comfortelle by Bloom & Boom (Female Hygiene Range)

We act as the Data Controller for all personal data.

2. Information We Collect

We may collect the following types of personal information:

2.1 Information You Provide Directly

  • Full name
  • Email address
  • Phone number
  • Delivery address
  • Billing details
  • Order history
  • Feedback or customer service inquiries

2.2 Information Automatically Collected

  • IP address
  • Device type
  • Browser type
  • Pages visited
  • Cookies and usage data
  • Time spent on the site
  • Referring website links

2.3 Payment Information

Payments are processed by secure third-party payment gateways. We do not store or process your card details.

2.4 Information from Third Parties

  • Delivery partners
  • Payment processors
  • Retail partners or distributors

3. How We Use Your Information

We use your personal data for:

3.1 Order Processing & Delivery

  • Fulfilling your purchases
  • Processing payments
  • Shipping orders
  • Providing order updates

3.2 Customer Support

  • Responding to inquiries
  • Managing complaints
  • Offering product support

3.3 Website Improvement

  • Analysing user behaviour
  • Improving site functionality and user experience

3.4 Marketing & Communication

(Only with your consent)

  • Email newsletters
  • Promotional offers
  • Product updates

You can unsubscribe at any time.

3.5 Legal & Safety Obligations

  • Preventing fraud
  • Complying with regulatory requirements
  • Protecting our intellectual property

4. Legal Basis for Processing (UK GDPR & EU GDPR)

  • Contractual necessity: To process your orders
  • Legitimate interest: Website security, analytics, brand protection
  • Consent: Marketing communications
  • Legal obligation: Tax, accounting, regulatory compliance

5. How We Share Your Information

We NEVER sell your personal information.

We may share your data only with trusted partners, such as:

  • Payment processors
  • Delivery and logistics providers
  • IT and website hosting providers
  • Customer service tools
  • Regulatory authorities (if required)

6. Cookies & Tracking Technologies

We use cookies to:

  • Improve website performance
  • Remember your preferences
  • Analyse usage patterns
  • Support marketing campaigns (where consented)

7. Data Security

We take data security seriously and use encryption, secure servers, access controls, password protections, and routine audits.

8. Data Retention

We retain your information only as long as necessary:

  • Orders: 7 years
  • Marketing: until consent withdrawn
  • Customer support: as required

9. Your Rights

You have the right to:

  • Access, correct, delete, restrict, or object to processing
  • Withdraw consent
  • Request data portability
  • Complain to the ICO

10. International Transfers

Your data may be transferred securely outside the UK or EU using approved safeguards.

11. Children’s Privacy

Our services are not intended for children under 16.

12. Third-Party Links

We are not responsible for the privacy practices of external websites.

13. Updates to Policy

We may update this policy periodically. The latest version will be posted on our website.

14. Contact Us

For all privacy matters, contact:
hello@bloomandboom.co.uk
customercare@bloomandboom.co.uk
38 Peacock Close, Cottenham, Cambridge CB24 8BA, United Kingdom
www.bloomandboom.co.uk